Ford & Lincoln CSP Video Experience
Ford or Lincoln Continued Protection Plans (CSP) provide customers protection against unexpected vehicle repair costs after a New Vehicle Limited Warranty has expired.
Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.
A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.
- 55% Open-rate percentage on the initial reminder email
- Click-thru rate 2x the industry standard
- Greater program awareness from customers during inbound calls
- Generated $100k+ in net revenue within the first quarter of the program