Ford & Lincoln CSP  Video Experience

About:

Ford or Lincoln Continued Protection Plans (CSP) provide customers protection against unexpected vehicle repair costs after a New Vehicle Limited Warranty has expired.

Challenge:

Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.

Solution:

A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.

Results:

  • 55% Open-rate percentage on the initial reminder email
  • Click-thru rate 2x the industry standard
  • Greater program awareness from customers  during inbound calls
  • Generated $100k+ in net revenue within the first quarter of the program
Video Courtesy of Influence Technologies