GOOD SAM

ESP Online Nurture Campaign

About:

The Good Sam Extended Service Plan is mechanical breakdown insurance that goes above and beyond a manufacturer’s RV warranty to protect RVers from the high costs associated with a mechanical breakdown.

Challenge:

Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.

Solution:

An online interactive video experience accompanied by a six touchpoint email nurture campaign that was segmented to 14 different customer profiles.

Results:

  • Increased ESP sales 5% in the first quarter of implementation
  • Averaged 40% open rate through the six email touchpoints over the 120 days
  • Drove a 10x on actions taken with customer engagement metrics (calls, quotes, video consumption)
Video Courtesy of Influence Technologies
Video Courtesy of Influence Technologies