ESP Online Nurture Campaign
The Good Sam Extended Service Plan is mechanical breakdown insurance that goes above and beyond a manufacturer’s RV warranty to protect RVers from the high costs associated with a mechanical breakdown.
Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.
An online interactive video experience accompanied by a six touchpoint email nurture campaign that was segmented to 14 different customer profiles.
- Increased ESP sales 5% in the first quarter of implementation
- Averaged 40% open rate through the six email touchpoints over the 120 days
- Drove a 10x on actions taken with customer engagement metrics (calls, quotes, video consumption)