University of Oregon


The Women in Flight program at the University of Oregon was created to raise awareness and financial support to achieve and maintain broad-based excellence across all women’s athletic programs.


? Problem

Create an online experience to activate a non-engaged fanbase to re-engage with the Women in Flight program through donations and newsletter sign-ups.

✔️ Solution

A multi-touchpoint nurture email campaign that would re-engage the fanbase and lead them into an inspirational and interactive video experience.

? Impact

  • Raised $13,000 from a non-engaged fanbase
  • Converted 10% of the population into newsletter subscribers
  • Brought in 7% of the total donation revenue on initial pilot program

My Role

Digital marketing

Project Management


SEO Strategy


API Integration

?️ Media

PGA Tour Superstore iMac
PGA Tour Superstore Mobile
PGA Tour Superstore Mobile Email

Let’s Work Together


(904) 395-4858