Ford & Lincoln CSP Video Experience
About:
Ford or Lincoln Continued Protection Plans (CSP) provide customers protection against unexpected vehicle repair costs after a New Vehicle Limited Warranty has expired.
Challenge:
Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.
Solution:
A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.
Results:
- 55% Open-rate percentage on the initial reminder email
- Click-thru rate 2x the industry standard
- Greater program awareness from customers during inbound calls
- Generated $100k+ in net revenue within the first quarter of the program
Contributions:
[fac_icontext icon=”envelope” text=”Email Marketing” shape_type=”round”] [fac_icontext icon=”search” text=”A/B Testing” shape_type=”round”] [fac_icontext icon=”user” text=”Client Reporting” shape_type=”round”] [fac_icontext icon=”play-circle” text=”Interactive Video” shape_type=”round”] [fac_icontext icon=”bullhorn” text=”Project Management” shape_type=”round”] [fac_icontext icon=”lightbulb-o” text=”Marketing Strategy” shape_type=”round”]
