Ford Motor Company

๐Ÿ“ฃ SUMMARY

Create an interactive and customer engaging web experience for the Ford and Lincoln Continued Protection Plans (CSP) which provide customers protection against unexpected vehicle repair costs.

๐Ÿšฉ Opportunity

Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.

โœ”๏ธ Solution

A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.

๐Ÿ’ฅ Impact

  • 55% Open-rate percentage on the initial reminder email
  • Click-thru rate 2x the industry standard
  • Greater program awareness from customers ย during inbound calls
  • Generated $100k+ in net revenue within the first quarter of the program

My Role

๎€Ž

Product Strategy

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Project Management

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Digital Marketing

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Data Analysis

๐Ÿ–ฅ๏ธย Media

Ford Video Experience
Ford Quote Engine
Lincoln Video Experience
Lincoln Quote Engine
Ford CSP Email
Lincoln CSP Email