Ford Motor Company

✎ Summary

Create an interactive and customer engaging web experience for the Ford and Lincoln Continued Protection Plans (CSP) which provide customers protection against unexpected vehicle repair costs.

? Opportunity

Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.

✔️ Solution

A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.

✭ Impact

  • 55% Open-rate percentage on the initial reminder email
  • Click-thru rate 2x the industry standard
  • Greater program awareness from customers  during inbound calls
  • Generated $100k+ in net revenue within the first quarter of the program

My Role

Product Strategy

Project Management

Digital Marketing


Data Analysis

♬ Media

Ford Video Experience
Ford Quote Engine
Lincoln Video Experience
Lincoln Quote Engine
Ford CSP Email
Lincoln CSP Email