📣 SUMMARY

Create an interactive and customer engaging web experience for the Ford and Lincoln Continued Protection Plans (CSP) which provide customers protection against unexpected vehicle repair costs.

Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.

A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.

• 55% Open-rate percentage on the initial reminder email
• Click-thru rate 2x the industry standard
• Greater program awareness from customers  during inbound calls
• Generated $100k+ in net revenue within the first quarter of the program