Ford Motor Company
✎ Summary
Create an interactive and customer engaging web experience for the Ford and Lincoln Continued Protection Plans (CSP) which provide customers protection against unexpected vehicle repair costs.
? Opportunity
Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.
✔️ Solution
A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.
✭ Impact
- 55% Open-rate percentage on the initial reminder email
- Click-thru rate 2x the industry standard
- Greater program awareness from customers during inbound calls
- Generated $100k+ in net revenue within the first quarter of the program
My Role
Product Strategy
Project Management
Digital Marketing
Data Analysis
♬ Media





