ESP Online Nurture Campaign
About:
The Good Sam Extended Service Plan is mechanical breakdown insurance that goes above and beyond a manufacturer’s RV warranty to protect RVers from the high costs associated with a mechanical breakdown.
Challenge:
Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.
Solution:
An online interactive video experience accompanied by a six touchpoint email nurture campaign that was segmented to 14 different customer profiles.
Results:
- Increased ESP sales 5% in the first quarter of implementation
- Averaged 40% open rate through the six email touchpoints over the 120 days
- Drove a 10x on actions taken with customer engagement metrics (calls, quotes, video consumption)
Contributions:
[fac_icontext icon=”envelope” text=”Email Marketing” shape_type=”round”] [fac_icontext icon=”search” text=”A/B Testing” shape_type=”round”] [fac_icontext icon=”user” text=”Client Reporting” shape_type=”round”] [fac_icontext icon=”play-circle” text=”Interactive Video” shape_type=”round”] [fac_icontext icon=”bullhorn” text=”Project Management” shape_type=”round”] [fac_icontext icon=”lightbulb-o” text=”Marketing Strategy” shape_type=”round”]
Videos Courtesy of Influence Technologies
