Good Sam

📣 Summary

The Good Sam Extended Service Plan is mechanical breakdown insurance that goes above and beyond a manufacturer’s RV warranty to protect customers from the high costs associated with a mechanical breakdown.

🚩 Opportunity

Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.

✔️ Solution

An online interactive video experience accompanied by a six touchpoint email nurture campaign that was segmented to 14 different customer profiles.

💥 Impact

  • Increased ESP sales 5% in the first quarter of implementation
  • Averaged 40% open rate through the six email touchpoints over the 120 days
  • Drove a 10x on actions taken with customer engagement metrics (calls, quotes, video consumption)

My Role

Product Strategy

Project Management

Digital Marketing

R

Data Analysis

🖥️ Media

Starbucks SCAP Video
Good Sam ESP Final Screen
Good Sam ESP EMail