University of Oregon

๐Ÿ“ฃ SUMMARY

The Women in Flight program at the University of Oregon was created to raise awareness and financial support to achieve and maintain broad-based excellence across all womenโ€™s athletic programs.

 

๐Ÿšฉ Opportunity

Create an online experience to activate a non-engaged fanbase to re-engage with the Women in Flight program through donations and newsletter sign-ups.

โœ”๏ธ Solution

A multi-touchpoint nurture email campaign that would re-engage the fanbase and lead them into an inspirational and interactive video experience.

๐Ÿ’ฅ Impact

  • Raised $13,000 from a non-engaged fanbase
  • Converted 10% of the population into newsletter subscribers
  • Brought in 7% of the total donation revenue on initial pilot program

My Role

๎€Ž

Digital marketing

๎‚‹

Project Management

U

SEO Strategy

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API Integration

๐Ÿ–ฅ๏ธย Media

PGA Tour Superstore iMac
PGA Tour Superstore Mobile
PGA Tour Superstore Mobile Email