University of Oregon

✎ Summary

The Women in Flight program at the University of Oregon was created to raise awareness and financial support to achieve and maintain broad-based excellence across all women’s athletic programs.

? Opportunity

Create an online experience to activate a non-engaged fanbase to re-engage with the Women in Flight program through donations and newsletter sign-ups.

✔️ Solution

A multi-touchpoint nurture email campaign that would re-engage the fanbase and lead them into an inspirational and interactive video experience.

✭ Impact

  • Raised $13,000 from a non-engaged fanbase
  • Converted 10% of the population into newsletter subscribers
  • Brought in 7% of the total donation revenue on initial pilot program

My Role

Digital marketing

Project Management


SEO Strategy


API Integration

♬ Media

PGA Tour Superstore iMac
PGA Tour Superstore Mobile
PGA Tour Superstore Mobile Email