![PGA Tour Superstore PGA Tour Superstore Website Launch](https://nickmendler.com/wp-content/uploads/2021/10/PGA-Tour-Superstore.png)
PGA TOUR SUPerstore
✎ Summary
As the official retailer for the PGA Tour, the PGA Tour Superstore needed a new user focused e-commerce website that incorporated membership programs and social interaction while increasing bottom line revenue.
? Opportunity
PGA TOUR Superstore embarked on an aggressive growth strategy but had a dated and unfocused website that reflected poorly on the customer experience and was not reaching potential in total revenue.
✔️ Solution
With an emphasis on achieving higher sales and greater conversions, the new $3 million+ website captures the energy and excitement of the golf and tennis world with best practices in e-commerce and web design, intended specifically for the target audience.
✭ Impact
- Email marketing engagement increase by 5% with the new user-focused design
- Pay-per-click conversion rose 2% in the first quarter
- Integrated over 300,000 preferred customer accounts into the new website CMS
- Added a new customer-focused private lesson booking engine
My Role
Digital marketing
Project Management
SEO Strategy
API Integration
♬ Media
![PGA Tour Superstore Case Study PGA Tour Superstore Case Study](https://nickmendler.com/wp-content/uploads/2021/10/PGA-Tour-Superstore-Case-Study.png)
![pgatss21](https://nickmendler.com/wp-content/uploads/2017/08/pgatss21.jpg)
![PGA Tour Superstore Mobile PGA Tour Superstore Mobile](https://nickmendler.com/wp-content/uploads/2021/06/PGA-Tour-Superstore-Mobile.png)
![PGA Tour Superstore Mobile Email PGA Tour Superstore Mobile Email](https://nickmendler.com/wp-content/uploads/2021/06/PGA-Tour-Superstore-Mobile-Email.png)