PGA Tour Superstore Website Launch


✎ Summary

As the official retailer for the PGA Tour, the PGA Tour Superstore needed a new user focused e-commerce website that incorporated membership programs and social interaction while increasing bottom line revenue.

? Opportunity

PGA TOUR Superstore embarked on an aggressive growth strategy but had a dated and unfocused website that reflected poorly on the customer experience and was not reaching potential in total revenue.

✔️ Solution

With an emphasis on achieving higher sales and greater conversions, the new $3 million+ website captures the energy and excitement of the golf and tennis world with best practices in e-commerce and web design, intended specifically for the target audience.

✭ Impact

  • Email marketing engagement increase by 5% with the new user-focused design
  • Pay-per-click conversion rose 2% in the first quarter
  • Integrated over 300,000 preferred customer accounts into the new website CMS
  • Added a new customer-focused private lesson booking engine

My Role

Digital marketing

Project Management


SEO Strategy


API Integration

♬ Media

PGA Tour Superstore Case Study
PGA Tour Superstore Mobile
PGA Tour Superstore Mobile Email