PGA TOUR SUPerstore
As the official retailer for the PGA Tour, the PGA Tour Superstore needed a new user focused e-commerce website that incorporated membership programs and social interaction while increasing bottom line revenue.
PGA TOUR Superstore embarked on an aggressive growth strategy but had a dated and unfocused website that reflected poorly on the customer experience and was not reaching potential in total revenue.
With an emphasis on achieving higher sales and greater conversions, the new $3 million+ website captures the energy and excitement of the golf and tennis world with best practices in e-commerce and web design, intended specifically for the target audience.
- Email marketing engagement increase by 5% with the new user-focused design
- Pay-per-click conversion rose 2% in the first quarter
- Integrated over 300,000 preferred customer accounts into the new website CMS
- Added a new customer-focused private lesson booking engine