Starbucks Coffee

๐Ÿ“ฃ Summary

The Starbucks College Achievement Plan allows eligible Starbucks partners (employees) to earn an online bachelorโ€™s degree through a partnership with Arizona State University. The long term goal of the Starbucks College Achievement Plan (SCAP) is to help get 25,000 partners graduated by 2025.

๐Ÿšฉ Opportunity

Create an online interactive experience that would inform, qualify and nurture a Starbucks partner through all elements of the SCAP program.

โœ”๏ธ Solution

A multi-touchpoint (email/SMS/MMS) video nurture campaign that spread across three months to help inform and encourage partners to enroll in the Starbucks College Achievement Plan.

๐Ÿ’ฅ Impact

  • 65% Open-rate percentage on initial SCAP welcome email
  • Within two weeks of the campaign, launch set an all-time for appointments with enrollment counselors at ASU
  • Greater program awareness to partners helped to enroll in the program leading to over 700+ partners graduating

My Role

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Product Strategy

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Project Management

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Digital Marketing

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Data Analysis

๐Ÿ–ฅ๏ธย Media

Starbucks SCAP Video
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