tom’s urban restaurants
My Role
As the Director of Marketing at Tom’s Urban restaurants I created experiences that helped to increase awareness, revenue and customer engagements across eight strategically located restaurant units. Located in some of the most vibrant tourist locations in the US such as the Las Vegas strip and across from the STAPLES Center in Los Angeles, our environment brought a perfect blend of pop culture and sports bar to create an unforgettable restaurant experience. Below are a few of the experiences I oversaw and created during my time at Tom’s.
Green Bay Packers Everywhere
The Packers Everywhere pep rallies welcome thousands of Green Bay Packers fans to share their excitement for the next day’s NFL matchup at a carefully selected location. Over the course of six months I worked with the Packers corporate experience team to present the Packers Everywhere event from Tom’s Urban at LA Live. Hundreds or fanatic Packers fans filed into the restaurant to hear from President/CEO Mark Murphy and various Packers VIP alumni prior to their game against the LA Rams. Check out the video below to relive the experience!
Ohio State Rose Bowl Bash
On January 1st, 2019 The Ohio State Alumni Association hosted a free Rose Bowl pep rally prior to their game versus the University of Washington. 7,500 Buckeye fanatics came out to see coach Urban Meyer give his last pep rally speech and were also treated to the OSU band, spirit squad, and appearances by former OSU football greats.
Tom’s Urban LA Live was the official restaurant of the OSU Alumni Association, hosting three private events bringing in over $60,000 in gross revenue and also offered all Buckeye fans drinks and food specials. Tom’s also gave two lucky fans tickets to the big game where the Buckeyes easily defeated the Huskies in an electric Rose Bowl matchup.
Tom’s Urban Two-Handed Stein Hoist
At Tom’s Urban we served BIG drinks in a BIG way and our iconic two-handled Big @$$ 40oz beer mug not only got fans primed for the big game but also was the perfect brand staple to create an engaging and energy driving experience around. It was only natural for me to create the Tom’s Two-Handed Stein Hoist which became a brand staple for Tom’s for years to come and was featured during concert pre-games, LA Kings watch parties, and at all our restaurants during Super Bowl LIII. Check out some of the Hoisting videos below!
Real Madrid Los Angeles
La Peña Madridista de Los Ángeles is the first official and largest premiere Real Madrid Supporters Group on the West Coast to be recognized by the club and Tom’s Urban at LA Live is the home for all their matches. With 700+ local L.A. members and more than 10,000 followers on Social Media from all over the world the group brought memorable restaurant experiences every time they played!
Live Basil Pizza Website
Live Basil Pizza was an additional fast casual restaurant concept connected to Tom’s Urban at LA Live. After a full remodel in 2018 we needed a website to match. Utilizing a WordPress CMS and some design skills I put together the website to match the in-restaurant experience.