
Vail Resorts Retail
? Summary
Vail Resorts Retail is a part of the Vail Resorts family of companies. As the premier mountain resort company, Vail Resorts is the world and a leader in luxury destination-based travel at iconic locations. Vail Resorts Retail owns and operates over 180 world-class retail shopping locations worldwide.
? Problem
Consolidate 18 Vail Resorts Retail websites that were on multiple content management systems (CMS) and hosted across multiple hosting services.
✔️ Solution
Utilizing Umbraco as our open-source CMS system and partnering with a local development agency we were able to host all 18 websites on a Vail Resorts server utilizing one retail website template with multiple page modules.
? Impact
- Consolidation of outside web hosting services saving over $10,000 in infastructure costs
- One unifiedd Umbraco CMS system for all 18 websites
- Created measurable website metrics through Google Analytic event tracking (Phone Calls, Directions, Contact Form Submissions)
My Role
Product Strategy
Project Management
Digital Marketing
Data Analysis
?️ Media

