Vail Resorts Retail

📣 Summary

Vail Resorts Retail is a part of the Vail Resorts family of companies. As the premier mountain resort company, Vail Resorts is the world and a leader in luxury destination-based travel at iconic locations. Vail Resorts Retail owns and operates over 180 world-class retail shopping locations worldwide.

🚩 Problem

Consolidate 18 Vail Resorts Retail websites that were on multiple content management systems (CMS) and hosted across multiple hosting services.

✔️ Solution

Utilizing Umbraco as our open-source CMS system and partnering with a local development agency we were able to host all 18 websites on a Vail Resorts server utilizing one retail website template with multiple page modules.

💥 Impact

  • Consolidation of outside web hosting services saving over $10,000 in infastructure costs
  • One unifiedd Umbraco CMS system for all 18 websites
  • Created measurable website metrics through Google Analytic event tracking (Phone Calls, Directions, Contact Form Submissions)

My Role

Product Strategy

Project Management

Digital Marketing


Data Analysis

🖥️ Media

Good Sam ESP EMail
Starbucks SCAP Video