
Website Relaunch
CLIENT: PGA TOUR SuperstoreThe PGA TOUR Superstore is a licensee of the PGA TOUR which owns and operates 30+ retail locations within the United States.

PROJECT INFO
Challenge
PGA TOUR Superstore embarked on an aggressive growth strategy but had a dated and unfocused website that reflected poorly on the customer experience and was not reaching potential in sales.
Solution
With an emphasis on achieving higher sales and greater conversions, the new $3 million+ website captures the energy and excitement of the golf and tennis world with best practices in e-commerce and web design, intended specifically for the target audience.
Results
- Email marketing engagement increase by 5% with the new user-focused design
- Pay-per-click conversion rose 2% in the first quarter
- Integrated over 300,000 preferred customer accounts into the new website CMS
- Added a new customer-focused private lesson booking engine
CONTRIBUTIONS
Digital marketing
Project Management
SEO Strategy
API Integration
ASSETS



