Ford

Ford CSP Video Experience

Ford & Lincoln CSP  Video Experience

About:

Ford or Lincoln Continued Protection Plans (CSP) provide customers protection against unexpected vehicle repair costs after a New Vehicle Limited Warranty has expired.

Challenge:

Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.

Solution:

A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.

Results:

  • 55% Open-rate percentage on the initial reminder email
  • Click-thru rate 2x the industry standard
  • Greater program awareness from customers ┬áduring inbound calls
  • Generated $100k+ in net revenue within the first quarter of the program

Contributions:

[fac_icontext icon=”envelope” text=”Email Marketing” shape_type=”round”] [fac_icontext icon=”search” text=”A/B Testing” shape_type=”round”] [fac_icontext icon=”user” text=”Client Reporting” shape_type=”round”] [fac_icontext icon=”play-circle” text=”Interactive Video” shape_type=”round”] [fac_icontext icon=”bullhorn” text=”Project Management” shape_type=”round”] [fac_icontext icon=”lightbulb-o” text=”Marketing Strategy” shape_type=”round”]