Good Sam

ESP Online Nurture Campaign

About:

The Good Sam Extended Service Plan is mechanical breakdown insurance that goes above and beyond a manufacturer’s RV warranty to protect RVers from the high costs associated with a mechanical breakdown.

Challenge:

Create a captivating online nurture experience to accompany a traditional print campaign spread over a 120-day sales cycle.

Solution:

An online interactive video experience accompanied by a six touchpoint email nurture campaign that was segmented to 14 different customer profiles.

Results:

  • Increased ESP sales 5% in the first quarter of implementation
  • Averaged 40% open rate through the six email touchpoints over the 120 days
  • Drove a 10x on actions taken with customer engagement metrics (calls, quotes, video consumption)

Contributions:

[fac_icontext icon=”envelope” text=”Email Marketing” shape_type=”round”] [fac_icontext icon=”search” text=”A/B Testing” shape_type=”round”] [fac_icontext icon=”user” text=”Client Reporting” shape_type=”round”] [fac_icontext icon=”play-circle” text=”Interactive Video” shape_type=”round”] [fac_icontext icon=”bullhorn” text=”Project Management” shape_type=”round”] [fac_icontext icon=”lightbulb-o” text=”Marketing Strategy” shape_type=”round”] 

Videos Courtesy of Influence Technologies

Good Sam ESP EMail