University of Oregon

Women in Flight Video Experience

About:

The Women in Flight program at the University of Oregon was created to raise awareness and financial support to achieve and maintain broad-based excellence across all women’s athletic programs.

Challenge:

Create an online experience to activate a non-engaged fanbase to re-engage with the Women in Flight program through donations and newsletter sign-ups.

Solution:

A multi-touchpoint nurture email campaign that would re-engage the fanbase and lead them into an inspirational and interactive video experience.

Results:

  • Raised $13,000 from a non-engaged fanbase
  • Converted 10% of the population into newsletter subscribers
  • Brought in 7% of the total donation revenue on initial pilot program

Contributions:

[fac_icontext icon=”envelope” text=”Email Marketing” shape_type=”round”] [fac_icontext icon=”search” text=”A/B Testing” shape_type=”round”] [fac_icontext icon=”user” text=”Client Reporting” shape_type=”round”] [fac_icontext icon=”play-circle” text=”Interactive Video” shape_type=”round”] [fac_icontext icon=”bullhorn” text=”Project Management” shape_type=”round”] [fac_icontext icon=”lightbulb-o” text=”Marketing Strategy” shape_type=”round”]