PGA TOUR Superstore

PGA TOUR Superstore E-commerce Launch

E-Commerce Website Launch

About:

The PGA TOUR Superstore is a licensee of the PGA TOUR which owns and operates 30+ retail locations within the United States.

Challenge:

PGA TOUR Superstore embarked on an aggressive growth strategy but had a dated and unfocused website that reflected poorly on the customer experience and was not reaching potential in sales.

Solution:

With an emphasis on achieving higher sales and greater conversions, the new $3 million+ website captures the energy and excitement of the golf and tennis world with best practices in e-commerce and web design, intended specifically for the target audience.

Results:

  • Email marketing engagement increase by 5% with the new user-focused design
  • Pay-per-click conversion rose 2% in the first quarter
  • Integrated over 300,000 preferred customer accounts into the new website CMS
  • Added a new customer-focused private lesson booking engine

Contributions:

[fac_icontext icon=”user” text=”CRM Integration” shape_type=”round”] [fac_icontext icon=”envelope” text=”Email Marketing” shape_type=”round”] [fac_icontext icon=”user” text=”Client Reporting” shape_type=”round”] [fac_icontext icon=”code” text=”Website Development” shape_type=”round”] [fac_icontext icon=”bullhorn” text=”Project Management” shape_type=”round”] [fac_icontext icon=”lightbulb-o” text=”PPC Strategy” shape_type=”round”][fac_button icon=”eye” name=”PGA TOUR SUPERSTORE” title=”PGA TOUR SUPERSTORE” link=”http://pgatoursuperstore.com” target =”_blank” text=”VISIT PGA TOUR SUPERSTORE WEBSITE” background=”#003C7D” color=”#ffffff” border_radius=”4px” border_width=”4px” border_color=”#003C7D”]

PGA TOUR Superstore Welcome Email