College Achievement Plan

About:

The Starbucks College Achievement Plan allows eligible Starbucks partners (employees) to earn an online bachelor’s degree through a partnership with Arizona State University (ASU). The longterm goal of the Starbucks College Achievement Plan (SCAP) is to help get 25,000 partners graduated by 2025.

Challenge:

Create an online interactive experience that would inform, qualify and nurture a Starbucks partner through all elements of the SCAP program.

Solution:

A multi-touchpoint (email/SMS/MMS) video nurture campaign that spread across three months to help inform and encourage partners to enroll in the Starbucks CollegAchievementnt Plan.

Results:

  • 65% Open-rate percentage on initial SCAP welcome email
  • Within two weeks of the campaign, launch set an all-time for appointments with enrollment counselors (ASU)
  • Greater program awareness to partners helped to enroll in the program leading to over 700+ partners graduating
Video Courtesy of Influence Technologies