Women in Flight Video Experience

About:

The Women in Flight program at the University of Oregon was created to raise awareness and financial support to achieve and maintain broad-based excellence across all women’s athletic programs.

Challenge:

Create an online experience to activate a non-engaged fanbase to re-engage with the Women in Flight program through donations and newsletter sign-ups.

Solution:

A multi-touchpoint nurture email campaign that would re-engage the fanbase and lead them into an inspirational and interactive video experience.

Results:

• Raised $13,000 from a non-engaged fanbase
• Converted 10% of the population into newsletter subscribers
• Brought in 7% of the total donation revenue on initial pilot program

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