Women in Flight Video Experience
About:
The Women in Flight program at the University of Oregon was created to raise awareness and financial support to achieve and maintain broad-based excellence across all women’s athletic programs.
Challenge:
Create an online experience to activate a non-engaged fanbase to re-engage with the Women in Flight program through donations and newsletter sign-ups.
Solution:
A multi-touchpoint nurture email campaign that would re-engage the fanbase and lead them into an inspirational and interactive video experience.
Results:
- Raised $13,000 from a non-engaged fanbase
- Converted 10% of the population into newsletter subscribers
- Brought in 7% of the total donation revenue on initial pilot program
