Ford Motor Company

For Ford and Lincoln’s Continued Protection Plans (CSP), I developed an engaging online experience to complement a traditional print campaign, educating customers about their protection plans. By implementing a multi-touchpoint nurture email campaign, we drove customers to an interactive video experience, significantly enhancing engagement and driving policy purchases. The project achieved a 55% open rate, a click-through rate twice the industry standard, increased customer awareness during calls, and generated over $100k in net revenue in the first quarter.

Create an online interactive experience that would accompany a traditional print campaign to help educate Ford and Lincoln customers about the Ford Continued Protection Plan.

A multi-touchpoint nurture email campaign that would drive all Ford and Lincoln CSP customers into an interactive video experience to help drive policy purchases.

• 55% Open-rate percentage on the initial reminder email
• Click-thru rate 2x the industry standard
• Greater program awareness from customers  during inbound calls
• Generated $100k+ in net revenue within the first quarter of the program