SUMMARY

Creative marketing project leader with years of experience and a proven track record of delivering innovative and interactive digital experiences. Expertise in managing production resources (internal/external) in a fast-moving and fluid environment. Enthusiastic team leader and strategic problem-solver who will bring the perfect blend of tenacity and tact to get the job done.

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LinkedIn Profile

EXPERIENCE

Senior Product Owner

Denver, CO
May 2019 – November 2019

While contracting for WOW! I was the product owner over the wowway.com redesign project and the end-to-end integration of live sales chat into the e-commerce buy flow.

Owned the product life cycle stages of UX and Design during the wowway.com redesign
Launched live sales chat in the woway.com buy flow which yielded a 10% increase in customer capture rates

Director of Marketing

Denver, CO
December 2017 – April 2019

Directed all marketing programs and partnerships to help drive impactful sales across seven major restaurant units.

Oversaw a complete menu relaunch that resulted in a 4% top-line revenue increase.
Developed and curated revenue-driving partnerships with the LA Kings, Green Bay Packers, and the LA Sparks
Launched a new website which has yielded a 25% increase in web traffic and a 10% increase in restaurant reservations
Created brand building in-restaurant experiences such as Tom’s Urban Two-Handed Stein Hoist

Senior Project Manager

Denver, CO
October 2015 – August 2017

Coordinated client projects, content development, and resources, planning and executing interactive marketing campaigns, promotions, and e-communications.

Lead project manager and engagement specialist for Starbucks, Good Sam, and Ford Motor Company
Managed end-to-end delivery of the Ford CSP interactive video experience
Provided engagement and analysis for all client-related interactive video experiences

Senior Digital Marketing Manager

Denver, CO
February 2014 – March 2015

Managed everything of a digital nature as it related to the Vail Resorts Retail division along with all external agency partners.

Managed $500K+ Digital Marketing budget for 40+ retail brands
Rebuilt 18 Vail Resorts Retail websites on to one consolidated CMS system
Provided digital marketing strategy for retail e-commerce brands which produced 50% of sales revenue

Senior Digital Project Manager

Scottsdale, AZ
September 2012 – April 2014

Scoped, defined, managed, and led the implementation of digital/interactive projects from inception, throughout the development process, and post-launch assessment, based on the project’s business requirements.

Developed triggered email campaigns for GolfLogix which resulted in a 15% revenue increase
Project lead on multi-million-dollar E-Commerce website launch for PGA TOUR Superstore in 2012
Managed 15% of channel revenue for the PGATSS website including PPC, email, and SEO.

Digital Project Manager

Jacksonville, FL
June 2011 – September 2012

Ensured projects were effectively resourced and managed relationships with a wide range of groups, including all internal and external project contributors.

Internal PM for multiple channels including PGA TOUR Experiences, PGA TOUR Club, and TPC.com
Managed Google all PPC campaigns totaling $225,000 per year and increase revenue12% for 2012
Reported directly to the executive team all digital marketing metrics and results

Digital Marketing Manager

Jacksonville, FL
December 2010 – June 2011

Managed large-scale digital marketing campaigns and development projects in a boutique agency setting.

Constructed and managed a $70,000+ quarterly marketing budget for UF & Shands Jacksonville Hospital
Managed $25,000+ PPC monthly marketing budget and showed a 5% increase in revenue for our clients
Increased social media metrics for UF & Shands Jacksonville by 10% through multiple creative campaigns

Digital Project Manager

Jacksonville, FL
May 2006 – December 2010

Managed all digital projects including website enhancements, social media strategy, SEM (PPC and SEO), and large-scale web applications.

Developed and delivered all newsletter campaigns to a 200,000+ email database
Facilitated QA testing in partnership with an international QA team
Lead 15 website launches through the entire creation cycle and post-launch enhancements