SUMMARY

Creative marketing project leader with years of experience and a proven track record of delivering innovative and interactive digital experiences. Expertise in managing production resources (internal/external) in a fast-moving and fluid environment. Enthusiastic team leader and strategic problem-solver who will bring the perfect blend of tenacity and tact to get the job done.

EXPERIENCE

Senior Product Owner

Denver, CO
May 2019 – November 2019

While contracting for WOW! I was the product owner over the wowway.com redesign project and the end-to-end integration of live sales chat into the e-commerce buy flow.

 

  • Owned the product life cycle stages of UX and Design during the wowway.com redesign
  • Launched live sales chat in the woway.com buy flow which yielded a 10% increase in customer capture rates
Tom's Urban Logo

Director of Marketing

Denver, CO
December 2017 – April 2019

 Directed all marketing programs and partnerships to help drive impactful sales across seven major restaurant units.

  • Oversaw a complete menu relaunch that resulted in a 4% top-line revenue increase.
  • Developed and curated revenue-driving partnerships with the LA Kings, Green Bay Packers, and the LA Sparks
  • Launched a new website which has yielded a 25% increase in web traffic and a 10% increase in restaurant reservations
  • Created brand building in-restaurant experiences such as Tom’s Urban Two-Handed Stein Hoist
Influence Technologies

Senior Project Manager

Denver, CO
October 2015 – August 2017

Coordinated client projects, content development, and resources, planning and executing interactive marketing campaigns, promotions, and e-communications.

  • Lead project manager and engagement specialist for Starbucks, Good Sam, and Ford Motor Company
  • Managed end-to-end delivery of the Ford CSP interactive video experience
  • Provided engagement and analysis for all client-related interactive video experiences

Senior Digital Marketing Manager

Denver, CO
February 2014 – March 2015

Managed everything of a digital nature as it related to the Vail Resorts Retail division along with all external agency partners.

  • Managed $500K+ Digital Marketing budget for 40+ retail brands
  • Rebuilt 18 Vail Resorts Retail websites on to one consolidated CMS system
  • Provided digital marketing strategy for retail e-commerce brands which produced 50% of sales revenue

Senior Digital Project Manager

Scottsdale, AZ
September 2012 – April 2014

Scoped, defined, managed, and led the implementation of digital/interactive projects from inception, throughout the development process, and post-launch assessment, based on the project’s business requirements.

  • Developed triggered email campaigns for GolfLogix which resulted in a 15% revenue increase
  • Project lead on multi-million-dollar E-Commerce website launch for PGA TOUR Superstore in 2012
  • Managed 15% of channel revenue for the PGATSS website including PPC, email, and SEO.

PORTFOLIO PROJECT:

 

PGA TOUR Experiences

Digital Project Manager

Jacksonville, FL
June 2011 – September 2012

Ensured projects were effectively resourced and managed relationships with a wide range of groups, including all internal and external project contributors.

 

  • Internal PM for multiple channels including PGA TOUR Experiences, PGA TOUR Club, and TPC.com
  • Managed Google all PPC campaigns totaling $225,000 per year and increase revenue12% for 2012
  • Reported directly to the executive team all digital marketing metrics and results

Digital Marketing Manager

Jacksonville, FL
December 2010 – June 2011

Managed large-scale digital marketing campaigns and development projects in a boutique agency setting.

 

  • Constructed and managed a $70,000+ quarterly marketing budget for UF & Shands Jacksonville Hospital
  • Managed $25,000+ PPC monthly marketing budget and showed a 5% increase in revenue for our clients
  • Increased social media metrics for UF & Shands Jacksonville by 10% through multiple creative campaigns
PGA TOUR Experiences

Digital Project Manager

Jacksonville, FL
May 2006 – December 2010

Managed all digital projects including website enhancements, social media strategy, SEM (PPC and SEO), and large-scale web applications.

 

  • Developed and delivered all newsletter campaigns to a 200,000+ email database
  • Facilitated QA testing in partnership with an international QA team
  • Lead 15 website launches through the entire creation cycle and post-launch enhancements

SKILLS

PROJECT MANAGEMENT

  • Project Lifecycles
  • Cross-functional Team Management
  • Product Development
  • Business Development
  • Product Roadmaps
  • Team Leadership
  • Executive Summaries

DIGITAL MARKETING

  • Campaign Management
  • PPPC
  • Display
  • Inbound Marketing
  • E-commerce
  • Brand Development
  • SEO
  • Email Marketing
  • Social Media
  • UX/UI

SOFTWARE

  • Adobe Suite
  • WordPress
  • Microsoft Office Suite
  • Jira
  • Multiple ESPs

<Languages/>

  • HTML
  • CSS
  • PHP
  • JSON
  • API
Certifications

EDUCATION

UNF Logo

University of North Florida

Bachelor of Communications | 2006

The Founder Institute

The Founder Institute

Graduate in Entrepreneurial Studies | 2015

CLIENTS

Starbucks