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SUMMARY

Creative marketing project leader with years of experience and a proven track record of delivering innovative and interactive digital experiences. Expertise in managing production resources (internal/external) in a fast-moving and fluid environment. Enthusiastic team leader and strategic problem-solver who will bring the perfect blend of tenacity and tact to get the job done.

EXPERIENCE

WOW! internet + tv + phone Logo

Senior Product Owner
Denver, CO: May 2019 – November 2019

While contracting for WOW! I was the product owner over the wowway.com redesign project and the end-to-end integration of live sales chat into the e-commerce buy flow.

  • Owned the product life cycle stages of UX and Design during the wowway.com redesign
  • Launched live sales chat in the woway.com buy flow which yielded a 10% increase in customer capture rates

Tom's Urban Logo

Director of Marketing
Denver, CO: December 2017 – April 2019

Directed all marketing programs and partnerships to help drive impactful sales across seven major restaurant units.

  • Oversaw a complete menu relaunch that resulted in a 4% top-line revenue increase.
  • Developed and curated revenue-driving partnerships with the LA Kings, Green Bay Packers, LA Sparks, Real Madrid, and New England Black Wolves
  • Launched a new website which has yielded a 25% increase in web traffic and a 10% increase in restaurant reservations
  • Created brand building in-restaurant experiences such as Tom’s Urban Two-Handed Stein Hoist

Portfolio Projects:


Influence Technologies

Digital Project Manager
Denver, CO: October 2015 – August 2017

Coordinated client projects, content development, and resources, planning and executing interactive marketing campaigns, promotions and e-communications.

  • Lead project manager and engagement specialist for Starbucks, Good Sam, and Ford Motor Company
  • Managed end-to-end delivery of the Ford CSP interactive video experience
  • Provided engagement and analysis for all client-related interactive video experiences

Portfolio Projects:


Vail Resorts

Digital Marketing Manager
Denver, CO: February 2014 – March 2015

Managed everything of a digital nature as it related to the Vail Resorts Retail division along with all external agency partners.

  • Managed $500K+ Digital Marketing budget for 40+ retail brands
  • Rebuilt 18 Vail Resorts Retail websites on to one consolidated CMS system
  • Provided digital marketing strategy for retail e-commerce brands which produced 50% of sales revenue

Portfolio Project:


Attune Digital

Digital Project Manager
Scottsdale, AZ: September 2012 – April 2014

Scoped, defined, managed and led the implementation of digital/interactive projects from inception, throughout the development process and post-launch assessment, based on the project’s business requirements.

  • Developed triggered email campaigns for GolfLogix which resulted in a 15% revenue increase
  • Project lead on multi-million-dollar E-Commerce website launch for PGA TOUR Superstore in 2012
  • Managed 15% of channel revenue for the PGATSS website including PPC, email, and SEO.

Portfolio Project:


PGA TOUR Experiences

Digital Project Manager
Jacksonville, FL: June 2011 – September 2012

Ensured projects were effectively resourced and managed relationships with a wide range of groups, including all internal and external project contributors.

  • Internal PM for multiple channels including PGA TOUR Experiences, PGA TOUR Club, and TPC.com
  • Managed Google all PPC campaigns totaling $225,000 per year and increase revenue12% for 2012
  • Reported directly to the executive team all digital marketing metrics and results

Digital Marketing Manager
Jacksonville, FL: December 2010 – June 2011

Managed large-scale digital marketing campaigns and development projects in a boutique agency setting.

  • Constructed and managed a $70,000+ quarterly marketing budget for UF & Shands Jacksonville Hospital
  • Managed $25,000+ PPC monthly marketing budget and showed 5% increase in revenue for our clients
  • Increased social media metrics for UF & Shands Jacksonville by 10% through multiple creative campaigns

PGA TOUR Experiences

Digital Project Manager
Jacksonville, FL: May 2006 – December 2010

Managed all digital projects including website enhancements, social media strategy, SEM (PPC and SEO), and large-scale web applications.

  • Developed and delivered all newsletter campaigns to a 200,000+ email database
  • Facilitates QA testing in partnership with an international QA team
  • Lead 15 website launches through the entire creation cycle and post-launch enhancements

SKILLS

Project Management

  • Project Lifecycles
  • Cross-functional Team Management
  • Product Development
  • Business Development
  • Product Roadmaps
  • Team Leadership
  • Executive Summaries

Marketing

  • Campaign Management
  • PPPC
  • Display
  • Inbound Marketing
  • E-commerce
  • Brand Development
  • SEO
  • Email Marketing
  • Social Media
  • UX/UI

Software

  • Adobe Suite
  • WordPress
  • Microsoft Office Suite
  • Jira
  • Muliple ESPa

<Languages/>

  • HTML
  • CSS
  • PHP
  • JSON
  • API

Certifications

EDUCATION

University of North Florida – Bachelor of Communications – 2006


The Founder Institute – Graduate in Entrepreneurial Studies – 2015

CLIENTS


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