SUMMARY

Creative marketing project leader with years of experience and a proven track record of delivering innovative and interactive digital experiences. Expertise in managing production resources (internal/external) in a fast-moving and fluid environment. Enthusiastic team leader and strategic problem-solver who will bring the perfect blend of tenacity and tact to get the job done.

EXPERIENCE

Senior Product Owner

Denver, CO
May 2019 – November 2019

While contracting for WOW! I was the product owner over the wowway.com redesign project and the end-to-end integration of live sales chat into the e-commerce buy flow.

• Owned the product life cycle stages of UX and Design during the wowway.com redesign
• Launched live sales chat in the woway.com buy flow which yielded a 10% increase in customer capture rates

Director of Marketing

Denver, CO
December 2017 – April 2019

 Directed all marketing programs and partnerships to help drive impactful sales across seven major restaurant units.

• Oversaw a complete menu relaunch that resulted in a 4% top-line revenue increase.
• Developed and curated revenue-driving partnerships with the LA Kings, Green Bay Packers, and the LA Sparks
• Launched a new website which has yielded a 25% increase in web traffic and a 10% increase in restaurant reservations
• Created brand building in-restaurant experiences such as Tom’s Urban Two-Handed Stein Hoist

Senior Project Manager

Denver, CO
October 2015 – August 2017

Coordinated client projects, content development, and resources, planning and executing interactive marketing campaigns, promotions, and e-communications.

• Lead project manager and engagement specialist for Starbucks, Good Sam, and Ford Motor Company
• Managed end-to-end delivery of the Ford CSP interactive video experience
• Provided engagement and analysis for all client-related interactive video experiences

Senior Digital Marketing Manager

Denver, CO
February 2014 – March 2015

• Managed $500K+ Digital Marketing budget for 40+ retail brands
• Rebuilt 18 Vail Resorts Retail websites on to one consolidated CMS system
• Provided digital marketing strategy for retail e-commerce brands which produced 50% of sales revenue

Senior Digital Project Manager

Scottsdale, AZ
September 2012 – April 2014

Scoped, defined, managed, and led the implementation of digital/interactive projects from inception, throughout the development process, and post-launch assessment, based on the project’s business requirements.

• Developed triggered email campaigns for GolfLogix which resulted in a 15% revenue increase
• Project lead on multi-million-dollar E-Commerce website launch for PGA TOUR Superstore in 2012
• Managed 15% of channel revenue for the PGATSS website including PPC, email, and SEO.

PORTFOLIO PROJECT:

Digital Project Manager

Jacksonville, FL
June 2011 – September 2012

Ensured projects were effectively resourced and managed relationships with a wide range of groups, including all internal and external project contributors.

• Internal PM for multiple channels including PGA TOUR Experiences, PGA TOUR Club, and TPC.com
• Managed Google all PPC campaigns totaling $225,000 per year and increase revenue12% for 2012
• Reported directly to the executive team all digital marketing metrics and results

Digital Marketing Manager

Jacksonville, FL
December 2010 – June 2011

Managed large-scale digital marketing campaigns and development projects in a boutique agency setting.

• Constructed and managed a $70,000+ quarterly marketing budget for UF & Shands Jacksonville Hospital
• Managed $25,000+ PPC monthly marketing budget and showed a 5% increase in revenue for our clients
• Increased social media metrics for UF & Shands Jacksonville by 10% through multiple creative campaigns

Digital Project Manager

Jacksonville, FL
May 2006 – December 2010

Managed all digital projects including website enhancements, social media strategy, SEM (PPC and SEO), and large-scale web applications.

• Developed and delivered all newsletter campaigns to a 200,000+ email database
• Facilitated QA testing in partnership with an international QA team
• Lead 15 website launches through the entire creation cycle and post-launch enhancements

SKILLS

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• HTML
• CSS
• PHP
• JSON
• API

EDUCATION

CLIENTS